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America largest retailer of dietary supplements accepted more strictly quality controls

GNC the country’s largest specialty retailer of dietary supplements has agreed to institute sweeping new testing procedures that far exceed quality controls mandated under federal law.

The action to be announced Monday comes after the New York state attorney general’s office accused GNC and three other major retailers of selling herbal supplements that were fraudulent or contaminated with unlisted ingredients that could pose health risks to consumers.

Experts said the announcement marked an initial but significant step forward for the $33 billion-a-year supplement industry which is loosely regulated and plagued by accusations of adulteration and mislabeling.
“This should be a standard across the entire industry” said Dr. Pieter Cohen a professor at Harvard Medical School who studies tainted supplements. “Today we finally have one first step taken by one retailer and only after the very aggressive intervention by the New York attorney general’s office.”

GNC which has more than 6500 stores nationwide and annual revenue of $2.6 billion said that its herbal products had passed several rigorous quality-control tests and that it stood by their quality. But as part of its agreement with the attorney general the company said it would in the next 18 months put in place additional quality-control measures to restore the trust of its customers and set new standards for the rest of the industry.

The company said it would use advanced DNA testing to authenticate all of the plants that are used in its store-brand herbal supplements and extensively test the products for common allergens like tree nuts soy and wheat. In addition GNC will submit semiannual reports proving that it is complying with the attorney general’s demands.
The company said it would also display signs at all of its stores and post statements on its website explaining to customers how the ingredients in its supplements were processed and what if any chemical solvents were used to make them.

Eric T. Schneiderman the attorney general of New York would not comment on whether he was in talks to reach similar agreements with the other retailers included in his investigation — Walgreens Wal-Mart and Target. But in a statement Schneiderman said he had urged those retailers “as well as all herbal supplements manufacturers to join GNC in working with my office to increase transparency and safeguard the wellness of their customers.”

The attorney general’s investigation was prompted by a 2013 article in The New York Times that referred to research suggesting that dietary supplements labeled medicinal herbs frequently contained little more than cheap fillers like powdered rice and weeds or evidence of soybeans tree nuts and other unlisted ingredients that can be hazardous to people with allergies.

The attorney general’s office tested 78 bottles of popular store-brand herbal supplements that it purchased at a dozen Wal-Mart Target Walgreens and GNC locations across New York state. Using an advanced DNA testing procedure the investigators found that 4 out of 5 bottles contained no detectable genetic material from the plants advertised on their labels.

But there was frequently evidence of unlisted plants and other ingredients. At GNC for example the investigators found bottles of ginseng pills promoted for “vitality and overall well-being” that tested negative for any DNA from the ginseng plant. But the tests did indicate the presence of powdered rice wheat pine and houseplants.

Last month the attorney general ordered the four retailers to pull the products from their shelves in New York and a flood of lawsuits from consumers across the country followed.

The industry has countered that many of the supplements examined by the attorney general were herbal extracts and that they would not contain DNA from the plants advertised on their labels because DNA is damaged during manufacturing and extraction.

For GNC the settlement satisfies the attorney general’s concerns about consumer safety and brings his investigation of the company to a close. The company has maintained all along that its products were not adulterated and in the agreement with the attorney general there is no admission or mention of wrongdoing.

The company said that it had commissioned a series of tests that confirmed the quality of its products and that it would continue to defend against the many lawsuits it is facing which it said were without merit.

“As our testing demonstrated and this agreement affirms beyond any doubt our products are not only safe and pure but are in full compliance with all regulatory requirements” Michael G. Archbold GNC’s chief executive officer said in a statement.

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